Digital Marketing Measure a Specific Brand Promotion

Question: Describe about the Digital Marketing for Measure a Specific Brand Promotion. Answer: Introduction This study has been aimed to measure a specific brand promotion of a product. In this occasion, this study has described the several digital marketing strategies, which would evaluate and estimate the present websites as well as the social media performance used by the brands. In addition, whether digital marketing strategies make the brand successful or not has been highlighted. This study has been discussed about the Kaplan Business School website and Swinburne University of technology and its social media platform. Discuss the strategies of the digital marketing. Analysing, and evaluating the current website and social media platforms used by the brand According to Ryan (2014), digital marketing strategies have been constructed based on the mission and objectives of the organisation. In this context, it can be stated that the business first needs to determine the marketing mission of the business. The organisation also requires to consider the past mistakes in case of the brand promotion. Based on the promotion and launching of new brand, the organisation needs to estimate the digital marketing budget for this purpose. In this study, the launching of brand such as Kaplan business school website and Swinburne university of technology have been analysed. In this respect, the Kaplan university has been taken the help of the current websites or the social media network in order to promote of the new brands or technology. Social media help to identify the rate of distribution from the consumer or from the followers. In addition, this also reflects or influences to the target consumers. In the words of Almeida (2014), the key metrics of the social media, websites and sales value would be helpful to determine the return on investment. Discussion regarding the brand successful with the digital marketing strategies Digital marketing is assumed to be helpful to in order to promote the new brand. As a result, the consumers came to know about the features and the brand loyalty of the newly launching product. Taken Smith (2012) supported that the students of Kaplan business school can also identify the necessary factors, which will be make their career successful. On the other hand, digital marketing strategies are also beneficial as with the help of this the students can recognise their innovation, business design, science and technology. Identification of a particular brand from the similar industry, which has been successfully enhance the brand awareness Tiago and Verissimo (2014) stated that Kaplan tried to help to the students to conquer their educational along with the career goal in each of the year. Therefore, this is identified as the Australias leading contributor international business qualifications. They are also able to combine the real global experience along with the technological out coming. On the other hand, Swinburne global technology is able to attract the mind of the international class and allow to participate in the global projects as well as in global partnerships. Analyse whether the successful brand is actual brand doing differently from the original brand Both these mentioned brand universities do not work differently from the actual brand. They give extra focused to the education infrastructure. Discipline also reflects the greater future growth of the students. The study environment in these two universities is quite higher compared to the others. Final report regarding the utilisation of the digital marketing strategies by the brand Kaplan University aimed to maximise the exposure of the student career and also focused that each of their student can get a job. On the other hand, in this context, they develop their infrastructure and education level that the students can do the employment opportunities or can do internship. Again, Swinburne University secured 301-400 in ranking among the overall world universities. The specialisation of this university is in English literature, diploma courses etc as mentioned by (Ryan 2014). Conclusion This study has been constructed on the concept of digital marketing strategies. Digital marketing strategies are helpful to evaluate and analyse the promotion of the new brand. Moreover, these strategies are also beneficial to identify the brand awareness of the products. References Almeida, D.I.L.D., 2014.Digital marketing strategies(Doctoral dissertation). Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing,29(2), pp.86-92. Tiago, M.T.P.M.B. and Verissimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.